But Repair founder Sarah Hamouda tells TODAY.com in an e-mail that her crew has “a lot of interesting ideas from the pipeline and hope that sooner or later we could achieve extra Fixers throughout the world.”
“It absolutely was motivated by customer responses, as well as response has become remarkable. Folks have been genuinely vocal with regards to their love for it, and that sort of reference to our Neighborhood makes it added special,” she claimed.
TikTok is now inundated with posts of locals and holidaymakers who go to Dubai indulging in the chunky treats.
The brand’s lasting impression is clear from their thirty% consumer retention price. This shows they’ve managed to remain suitable over and above the initial viral Excitement, becoming a crucial participant while in the confectionery restoration
Quality and regularity are every thing for us! Each individual of our bars is handmade, and we consider enormous delight in picking out only the top ingredients. We think that the true flavour and texture of our chocolate can only glow as a result of with high-high quality factors.
Prior to this partnership, our shipping possibilities ended up pretty minimal, but now shoppers can delight in our desserts on-demand. We’re thrilled in order to get to more people and make it simpler for everyone to take pleasure in our chocolate!
I to start with observed it on my feed to start with of August: a thick, brick-like chocolate bar filled which has a pistachio-environmentally friendly substance that both equally appeared gooey and sounded crunchy Anytime an individual took a bite.
In line with an Preliminary automated DM from the business, the bars are exclusively readily available in Dubai and may only be requested at 2 or 5 p.m. community time through Deliveroo. That’s it.
The now-renowned confection 1st went viral in December 2023, when Dubai-primarily based food items influencer Maria Vehera posted a video of herself reviewing the chocolate bar — so far, her TikTok has racked up eighty.seven million views. Vehera acquired the chocolate bar from Correct Dessert Chocolatier, an area producer in Dubai that serves bars with Artistic and infrequently textured fillings, like the manufacturer’s “Cereously Chewy,” which includes chewy fudge brownies with cereal encased in milk chocolate and, obviously, the “Can’t Get Knafeh of It” that the online world now understands because the "Dubai chocolate bar."
Currently, the only real way to acquire our bars is thru this partnership has become a game-changer for us, because it lets our fans to own our chocolate shipped right to their doorsteps—rendering it amazingly handy.
I even shared some Along with the TODAY co-anchors and crew who savored just one bar, not wanting it to finish because they tasted it on-air.
It’s been really a wild ride since we went viral! What started off as just my husband And that i within our kitchen area has speedily grown into a larger staff, which we decide to develop even further. The surge in demand from customers has been both exhilarating and frustrating, Particularly after that viral TikTok video clip!
It wasn’t just about building chocolate; it had been about building an knowledge that will make people say, “Wow, this is different!” And that’s how FIX was born—a fusion of my enjoy for modern desserts and my entrepreneurial spirit.
These Ramadan Exclusive editions are already a huge hit. Revenue have jumped by 30% this year when compared with very last. Clients enjoy The brand new flavors as well as model’s dedication to area traditions by quality cocoa.
She produced it like a aspect-hustle in 2021 when pregnant check here with her second daughter to help fulfill her cravings – but small did she know she’d really have to Stop her day occupation to concentrate on the manufacturer following its large success.